This job ad has been posted over 40 days ago! (*)

Head of Demand Generation Full-time

Published at 2021-11-02 - Viewed: 1994 times - r2c (Worldwide/Remote)

About r2c
Our mission is to make world-class software security available to everyone. This means building program analysis tools that are open source, easy to use, powerful, and fast. It also means building a team with security expertise and a passion for great developer experiences. Most of all, it means working with honesty and respect in a diverse community of dreamers and builders. We’ve redefined static analysis tooling by committing to all of these, and turned our project, Semgrep, into an essential safeguard for code at Snowflake, Dropbox, and more.

About the role
This is our first demand generation hire and you’ll be reporting directly to the VP of Marketing. You’ll be expected to take on significant ownership, prioritize programs based on impact, and be an essential part of our go-to-market function.

About you
You’re a digital marketer who has experience engaging audiences throughout an entire lifecycle, and who understands the nuances between different audiences. You’ve learned and mastered best practices, but are looking to break beyond their mold and try new things, using all of the tools at your disposal to drive results. Mastery of your craft lets you unlock your skills in new ways, such as by applying consumer or enterprise B2B marketing approaches to a developer-first, product-led motion. Bottoms-up, tops-down, ABM, segmentation, vertical campaigns — these are all motions you’re comfortable with.

What you’ll do

  • Develop our overall demand generation strategy including target audiences, messages, and organic + paid channels
  • Set the baseline objectives and metrics for our digital marketing program, and create a monitoring and reporting framework for them
  • Design digital and IRL campaigns including their strategy and execution using a fast, iterative, measurable process
  • Experiment with different channels and messages that resonate with our target audience segments, determine what’s efficient, and optimize resource allocation
  • Collaborate closely with the product team and our sales team’s outbound efforts, helping create measurable and effective visitor and prospect journeys
  • Create a solid foundation of digital marketing and demand generation best practices

You are ideal for this role if you have

  • Worked in enterprise tech marketing and are very familiar with security engineer or developer personas
  • Adept at experimenting with different channels, messages, and strategies to connect with hard-to-reach audiences
  • Experienced at balancing the mix of paid and organic channels to effectively reach different target segments
  • Can confidently recommend digital budgets and forecast their performance
  • Can run A/B or multivariate campaign tests and know how to prototype and test a campaign before scaling up
  • Very familiar with tools such as Salesforce, Google Analytics, and data aggregation/reporting tools
  • Experience executing ad campaigns
  • Excellent analytical skills matched with the ability to distill data into understandable and actionable findings
  • Experience running marketing campaigns alongside product-led growth (PLG) initiatives is a big plus

What we offer
Our goal is to competitively and fairly compensate every r2cer with a system that equally rewards those who are vocal and those who are less comfortable making demands during the final steps of the hiring process. To that end, we generate internal compensation bands that are used when discussing and negotiating salaries. We update these based on market data to make sure they’re above the average for comparable roles.

We also invest in our employees’ well-being and long term success with comprehensive health plans, generous vacation time, 401k matching, learning stipends, and more. Our benefits are for everyone, so that you’re taken care of, and we work with individuals to make sure they have what they need, whether that’s quiet work space, adjusted hours, or any other accommodation.

Who we are
We have people from France and the Philippines, physics and philosophy, formal methods research and full fledged corporations. We’re new parents and new grads, aspiring authors and aspiring Americans, dog lovers and dogfooders. We get together often to bike, bake, and meet up in parks. In our interactions, we believe respect and honesty go hand in hand, and prioritize both.

r2c is an equal-opportunity employer seeking a diverse range of backgrounds. We value who you are — including your cultural heritage, your socioeconomic status, your age, your race, your gender, your sexual orientation, your disabilities. We value what’s vitally important to you — your family, your religion, your politics. We value what you love in this world — your music, your weekend pursuits. We believe in welcoming varied professional backgrounds, educations, and interests. If you’re exceptional in your role, believe in r2c’s mission, and treat r2c’s values as your own, you belong here.

You will need working proficiency and communication skills in verbal and written English. We work as a hybrid on-site / remote organization. r2c primarily works in the Pacific, Eastern, and Central EU time zones.

To apply, please email your resume to and include FOSS JOBS in your subject line

Recent jobs at r2c:

« More jobs in marketing