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Demand Generation Specialist Full-time

Published at 2022-05-16 - Viewed: 832 times - Bitwarden (Worldwide/Remote)

Bitwarden promotes better internet security and safety as the leading open source password management solution for individuals, teams, and business organizations. Driven by our commitment to innovation and transparency, we proudly serve some of the largest companies in the world with enterprise-grade solutions that businesses can trust. More information about our product is available on our blog, along with tips and best practices to strengthen your online security.

Job Description
Bitwarden is seeking an experienced Demand Generation Campaign Specialist to play a pivotal role in executing revenue-generating paid programs. The ideal candidate will have experience creating social media campaigns, writing and publishing blogs and other long-form content, and analyzing performance across several channels. This team member will work closely with a diverse set of marketing professionals and resources in a fast-paced, high-growth environment.

Things That Describe You
-You are a metrics-driven creative thinker and enjoy the process of creating and optimizing impactful marketing programs that will both engage our users and drive quality results
-You are a self-starter with strong time management skills and a natural ability to collaborate with others in a fast-paced, startup environment
-You have excellent organization and project management skills
-You’re hungry to grow and learn and are passionate about any project you work on (big or small)
-You enjoy challenging the status quo and thinking outside the box
-You have knowledge of B2B marketing and advertising strategies
-You enjoy collaborating cross-functionally between teams, departments, and external partners, customers, or service providers
-You have a deep interest in technology innovation and IT security solutions that make the online world a safer place

Responsibilities
-Work with stakeholders to execute ad strategies from ideation, writing ad copy, creating visuals, and launching campaigns that nurture prospects from marketing-influenced leads into quality business opportunities
-Take ownership of campaigns and channels such as third-party review sites to develop effective strategies, test, and iterate to optimize for maximum business impact
-Collaborate to align paid activities with organic social strategies and community engagement efforts to provide the best user journey experience
-Support and execute the day-to-day activities of paid programs that generate purchase-ready leads, including but not limited to digital advertising, account-based marketing, virtual events, content syndication, and paid sponsorships
-Perform regular analysis and reporting to identify areas of opportunity, assess campaign and channel performance, and create transparency into paid marketing activities
-Partner cross-functionally to develop engaging and relevant content by conducting research, writing content, and publishing to the appropriate channel to strengthen our competitive position and influence revenue generation

Desired Experience and Qualifications
There is no required number of years of experience for this position. At Bitwarden, we are seeking candidates who have the right experience and mindset with proven results in the following areas:

-Experience creating thoughtful, thematic campaigns and ads executed across channels
-Experience using paid or organic search, display, and social advertising platforms to drive business interest, including but -not limited to Google Ads, Bing Ads, LinkedIn Ads, Reddit, Quora, Twitter, and Facebook
-Experience with key marketing technology including Google Analytics, and Google Data Studio
-Ability to work cross-functionally and coordinate with Sales, Business Development, Partner and Product teams
-Strong analytical background with the ability to translate data into actionable takeaways
-Possess the ability to learn, adapt, and process new information quickly

What to Expect in the Interviewing Process

Selected candidates will be invited to schedule screening calls and then progress through the following stages:
-Interview with Demand Generation Marketing Manager (45 minutes)
-Interview with the Head of Growth Marketing (30 minutes)
-Interviews with Go To Market team members and Chief Customer Officer (30 minutes)
-References and interview with CEO (30 minutes)

Successful candidates will be asked to authorize and complete a background check. We do not discriminate based on having a criminal record and we encourage candidates to be open with us about anything that may come up on the report so we can discuss in advance and determine the impact on the role and company.

A Few Reasons to Work with Us
-Our user community loves us and we love them: Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone––from our friends and family to the world’s largest organizations.
-Become an expert in a growing market: You’ll get immersed in the prominent technology markets of security and open source software.
-Learn and grow professionally: Embrace the opportunity to build up your demand generation and product-led growth expertise in a fast-growing startup.
-We are dedicated to building a diverse and talented team: Work remotely with motivated and supportive team members across the world and take part in productive and fun meetups.

We recognize and understand that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you don’t meet 100% of the qualifications for the position, you should still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply.

A note to outside sourcers: we do not accept solicitations from recruiters, recruiting agencies, headhunters, or outsourcing organizations and request to be removed from all such contact lists.


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